🧭 Overview
We partnered with a Canada-facing casino brand to integrate our Telegram bot ecosystem with a one-tap Mini App registration flow. By aligning promos to the Canadian audience and optimizing the full funnel—from first click to first deposit—we scaled to 600+ FTDs/month within the first 30 days.
Vertical: Casino
GEO: Canada
Model: Setup + RS
🎯 Goals
- Reduce friction with Telegram → Mini App onboarding
- Drive Day-1 FTDs with locally resonant offers
- Stabilize eCPA and prepare for scale
- Build a repeatable CA funnel playbook
⚠️ Challenges
- Fragmented traffic sources with mixed intent
- Offer fatigue in CA market (bonus savvy users)
- Need for quick attribution to fuel budget decisions
+600FTDs / Month
+220%MoM Growth
-24%eCPA Reduction
2.9×ROAS
🧠 Strategy
- Bot Integration: Deep link flows from Telegram posts to Mini App signup.
- Localized Offers: CA-friendly promos (no-wager free spins + crypto welcome).
- Community Seeding: Partner groups & referral tasks to kickstart active chats.
- Creative Engine: Daily rotating visuals, GIFs, and short video hooks.
- Media Mix: Telegram Ads + native + push to maintain warm intent.
- Data Loop: Event-level tracking to iterate copy, timing, and targeting.
🔧 Tactics (What we did)
- One-tap onboarding with pre-filled fields via Mini App
- Segmented broadcasts: high-intent cohorts first
- “48-hour booster” promos for late converters
- A/B tests: bonus headline, CTA verb, posting hours
- Referral missions: invite friends → extra spins
- VIP lane for high-rollers via dedicated bot flow
🗓 Execution Timeline (Day 0 → 30)
Day 0–3
Tracking & CRM events mapped; Mini App wired; offer matrix finalized for CA.
Day 4–7
Soft launch to seeded cohorts; baseline CTR/eCPA established; first 100+ FTDs.
Day 8–14
Creative Rotation v2; timing windows optimized (evening ET); retention pings on Telegram.
Day 15–21
Referral missions activated; VIP funnel live; CPA stabilized → scale switches on.
Day 22–30
Budget expansion across winning segments; ROAS 2.9×; monthly FTDs exceed 600.
1) Telegram Entry
Pinned promos, segmented broadcasts, partner group placements, influencer boosts.
2) Mini App Signup
Pre-filled steps, 1-tap consent, instant wallet/bonus preview lowers friction.
3) First Deposit
Localized CA bonus stack, timed reminders, VIP lane for high deposit intent.
📉 Before Jacklabs
- FTDs/month: ~190–210 (unstable)
- eCPA: volatile; low attribution confidence
- Creative fatigue in core channels
📈 After Jacklabs
- FTDs/month: 600+ (sustained in Month-1)
- eCPA: −24% after funnel optimization
- ROAS: 2.9× with scalable segments
🧩 Tech Stack
- Telegram Bots + Mini App (deep link + event hooks)
- Attribution & CRM: FTD, deposit, retention events
- Creative engine: daily rotations (static/GIF/short-form)
- Dashboards: cohort & time-of-day performance views
✅ Compliance
- Geo-appropriate messaging for CA market
- Clear T&Cs, bonus disclosures, age gating
- Opt-out and frequency controls in Telegram
🔎 Key Learnings
- Friction kills FTDs: 1-tap Mini App signup is non-negotiable.
- Local nuance wins: CA-tailored promos beat generic offers.
- Timing matters: Evening ET pushes lifted conversions visibly.
- Referrals compound: Seeding + invite tasks = reliable scale.
🚀 What’s Next?
Ready to replicate the Canada playbook in your GEO? We’ll blueprint the same bot-driven funnel, localize offers, and scale with data-secure attribution.
📎 Deliverables Snapshot
- Bot + Mini App integration & tracking
- Creative set (static/GIF/shorts) + rotation plan
- Referral missions & VIP lane setup
- Dashboard with FTD/eCPA/ROAS views