🧭 Overview
We partnered with a DE-facing casino brand to stitch Meta Ads (Facebook/Instagram) directly into Telegram bot funnels via deep links and Mini App sign-ups. With German-localized creatives and disciplined A/B tests, we achieved a significant CPA reduction while maintaining volume and intent quality.
Vertical: Casino
GEO: Germany
Model: Setup + RS
🎯 Goals
- Lower CPA while preserving deposit intent
- Improve CTR and reduce drop-offs between ad → bot → Mini App
- Establish a repeatable DE localization framework
- Hit scalable ROAS with stable cohorts
⚠️ Challenges
- Strict ad compliance and creative fatigue on Meta
- Bridging the gap between Meta click and Telegram conversion
- Timezone & messaging cadence for DE audiences
-38%CPA Reduction
4.1%CTR (Meta)
3.1×ROAS
+19%Ad → Bot Conversion
🧠 Strategy
- Creative Localization: German copy, culturally aligned incentives.
- Deep-Link Architecture: Meta ad → Telegram bot → one-tap Mini App.
- Cadence Optimization: DE prime time posting windows.
- Iterative Testing: Headlines, CTAs, visual hooks, and formats.
- Segmented Retargeting: Warm cohorts receive high-intent prompts.
🔧 Tactics (What we did)
- Carousel & short-form video variants for Meta
- “No-wager” style copy tests vs. standard welcome
- Bot welcome flows with pre-filled fields in Mini App
- 48-hour reminder pings inside Telegram for stragglers
- Offer rotation to counter fatigue; creative V1 → V3
- Frequency caps + compliance-friendly visual cues
🗓 Execution Timeline (Week 0 → 4)
Week 0
Tracking hooks & deep links set up; creative V1 approved under Meta policy.
Week 1
Launch; baseline CTR/CPA; first A/B on headline & CTA verbs.
Week 2
Creative V2; DE prime-time windows; Telegram reminder flows live.
Week 3
Offer rotation; VIP lane for high-intent users; retargeting cohorts refined.
Week 4
Creative V3; scale across winning segments; CPA ↓ 38%, ROAS 3.1×.
1) Meta Ads
Localized German creatives, policy-compliant formats, optimized frequency.
2) Telegram Entry
Deep-link to bot, segmented welcome flows, pre-qualification questions.
3) Mini App & Deposit
Pre-filled signup, incentive preview, reminder pings for late converters.
📉 Before Jacklabs
- Rising CPA with stagnant CTR
- Leaks between ad click → bot → signup
- Generic, non-localized creative direction
📈 After Jacklabs
- CPA: −38% after deep-link & offer optimization
- CTR: 4.1% with localized creatives
- ROAS: 3.1× on scaled segments
🧩 Ops & Tech Stack
- Deep links + event tracking (ad → bot → Mini App → FTD)
- Telegram reminder engine; VIP lane for high rollers
- Creative pipeline (static/GIF/shorts) with rapid iteration
- Dashboards: CTR, CPA, ROAS, stage conversion
✅ Compliance
- Policy-safe visuals & wording under Meta rules
- Clear T&Cs and disclosures on promos
- Opt-out controls and frequency management
🔎 Key Learnings
- Localization pays: Native copy & timing lifted CTR materially.
- Short loops win: Deep links minimized friction across stages.
- Rotate or fade: Offer/creative rotation prevented fatigue.
- Cohort focus: Warm retargeting cohorts boosted ROAS.
🚀 Ready to Scale DE?
We can replicate this Meta → Telegram playbook for your brand in Germany: localized creatives, deep-link funnels, and measurable ROAS at scale.
📎 Deliverables
- Meta creative set (static/GIF/shorts) + rotation plan
- Deep-link bot flows + Mini App integration
- Reminder & VIP flows inside Telegram
- Dashboard views for CTR, CPA, ROAS, stage CVR