🧭 Overview
For a new casino brand entering Turkey, we built a Telegram community from zero to 10,000+ members in just 30 days. Our approach combined community seeding, referral tasks, localized promos, a daily creative engine, and round-the-clock moderation.
Vertical: Casino
GEO: Turkey
Model: Setup + RS
🎯 Goals
- Reach 10K members within 30 days
- Drive active discussions and organic engagement
- Activate viral growth via referral missions
- Boost retention while lowering engagement costs
⚠️ Challenges
- High bonus sensitivity in the TR market
- Spam/scam risks in large groups
- Need for strong moderation & clear rules
10,000+Members / 30 days
+55% → +75%30-day Retention
2.6×ROAS
-31%eCPE
🧠 Strategy
- Community Seeding: Partner groups, forums, micro-influencers.
- Referral Missions: “Invite a friend → earn bonus.”
- Localization: TR language creatives, timing, bonus design.
- Content Engine: Daily visuals, GIFs, short videos.
- Moderation & Security: 24/7 active mods + anti-spam bots.
- Data Loop: Iteration on content, CTAs, posting times.
🔧 Tactics
- Seeded 1–2K quality members at launch
- Referral counter & rewards system
- 1–2 promos/day + weekly mini draws
- Prime-time posting (evening TRT)
- Pinned FAQs + quick-reply macros
- Auto mute/ban for spam detection
🗓 Execution Timeline
Day 0–3
Group launch, pinned rules, anti-spam bot setup, first seed users onboarded.
Day 4–7
Referral missions launched; first mini draw; prime-time posting tests.
Day 8–14
Creative rotation V2; TR-tailored copy; hit 5K members.
Day 15–21
Micro-influencer pushes; polls & quizzes; engagement spikes.
Day 22–30
Budget scale-up; VIP sub-group; surpassed 10K members with higher retention.
1) Seeding
Partner groups + forums; real users only; fake profile filtering.
2) Referral & Rewards
Invite tasks, level badges, weekly mini draws fueling viral growth.
3) Moderation
24/7 mods & bots; safe, engaging chat environment.
📉 Before Jacklabs
- New group, low engagement
- Weak organic growth, high spam risk
- Disorganized creative schedule
📈 After Jacklabs
- 10,000+ members in 30 days
- Retention: +20pp increase
- ROAS: 2.6×, eCPE reduced by 31%
🔎 Key Learnings
- Seed matters: Strong initial base accelerates growth.
- Task economy: Referral/reward loops sustain virality.
- Timing wins: Prime-time slots lift engagement.
- Trust = retention: Clear rules + active moderation minimized churn.
🚀 What’s Next?
Want to replicate this growth playbook for your market? We’ll seed, structure, and scale your community with proven frameworks.
📎 Deliverables
- Seeding plan & partner network
- Referral mission module + reward logic
- Daily creative calendar & asset library
- Moderation guidelines & anti-spam setup
- Performance dashboard (members, retention, eCPE)